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There are countless coffee roasting companies and cafes claiming to serve great coffee. Gourmet, espresso, Fair Trade, Direct Trade, bird-friendly, dark roast, organic and more compete for the consumer’s attention. Beyond the labels fine coffee is as difficult and as complex to produce as the finest wines. How is the buyer to select?
This 2.5-hour interactive seminar is intended to give consumers an understanding of what actually goes into creating quality coffee, from farm to cup. It is meant to empower consumers by informing their palates as well as their minds. Multiple coffee tastings will give participants a new understanding of the taste differences between six regions of the world, new crop versus past crop, ripe versus unripe (same farm) and natural versus washed (Ethiopia, same region).
This coffee lab is the perfect opportunity to learn how to recognize taste differences between coffees produced across the globe!
Costs: $32 for current Trustees of Reservations members; $40 for general tickets (non-members). Members must bring their current member card and number. Join The Trustees and save! Members save between 20-40% off all classes in The KITCHEN.
All participants will receive a complimentary bag of coffee roasted by George Howell Coffee. Space is limited to 50 participants. Members must bring their current member card and number.
George Howell was awarded the Lifetime Achievement Award by the Specialty Coffee Association of America in 1996, for having raised specialty coffee quality standards to a new level through his Massachusetts based company The Coffee Connection (1974 – 1994). He had grown The Coffee Connection into 24 company-owned stores in the Northeast, and sold his high-quality popular coffee company to Starbucks in 1994. He returned to coffee-traveling world-wide, and in 1997 worked on models of economic sustainability for coffee farmers under the United Nations and the International Coffee Organization. This led directly to the founding of the precedent-setting Cup Of Excellence program in 1999; it established the world’s first international estate coffee competition and international internet auction that mightily contributed to breaking the commodity/price cycle for craftsman farmers in the specialty coffee industry.
Howell, educated at Yale University travels extensively to coffee producing farms. He has written for many food and beverage publications, has guest lectured at Harvard University, Boston University and Johnson & Wales. In 2004 he created the George Howell Coffee and its Terroir Coffee brand, which specializes in single estate coffees and pioneers in raising quality coffee standards to much higher levels. In 2007 Howell was awarded the Specialty Coffee Association of Europe’s highest honor, the Better Coffee World Award. George recently returned to his cafe roots opening three cafés in the Boston area at The Godfrey Hotel, Boston Public Market, and Newtonville.