The following governs our use of the personal information you provide through this web site and all affiliated web sites of The Trustees of Reservations.
Guiding PrinciplesWhen we collect personal information from you, we generally require only the information we need to provide you the service or product you request, whether that be (for example) to fulfill an on-line purchase, register a member, or set up an e-news subscription.
At the same time, we endeavor to deliver as enhanced and personalized an on-line experience as possible, to improve and expand the ways we communicate what we do, what we have to offer, and to gather feedback from you on a wide range of topics. The success of these endeavors depends on knowing more about you, and so we may ask for additional personal information. Whether you provide us any such information is your choice.
What Personal Information Do We Collect?When you visit our website, we may collect Personal Information from you, including the following:
- Name.
- Email address.
- Mailing address.
- ZIP code.
- Phone number.
- Household information (this information may include names of other members of your household and their relationship status with you).
- Vehicle information (this information may include your license plate and care make, model, and color).
- Name of employer.
- Dietary restrictions.
- Date of birth.
We may also collect information such as your IP address, device information, and device location data.
How Do We Collect Personal Information?We collect your Personal Information when you email us, fill out a web form, purchase a ticket, become a member or renew your membership, register your child for a camp, fill out a survey, or provide a donation. We collect information about your devices when you visit our website.
What Do We Do With the Personal Information We Collect?We use your Personal Information for the following purposes:
- To fulfill a request (such as process your application or request for membership).
- To send you marketing and promotional material.
- To process a purchase you make through our website.
- To process a donation.
- To communicate with you about your membership, purchase, or donation.
- To process your requests.
- To analyze how visitors use our site.
When Do We Share Your Information?We may share your information with third parties to perform the activities identified above, such as the following:
- To process membership requests and ticket sales.
- To analyze how visitors use our site.
- To keep track of your membership and purchase history.
- To provide you with marketing and promotional materials.
We may also disclose your Personal Information, or any information you provide us, if we have a good faith belief that disclosure of such information is reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce any applicable terms of service, including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; (iv) in the event of a merger, acquisition, or transaction in which your Personal Information must be disclosed as a basis of that transaction; or (v) protect against harm to the rights, property or safety of the Trustees of Reservation, our users, yourself or the public. We also may be required to disclose an individual’s Personal Information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements. If we need to use or disclosure your Personal Information for an unrelated purpose, we will notify you, unless such notice is prohibited.
In some circumstances we may de-identify or anonymize your Personal Information so that it can no longer be associated with you, in which case it is no longer Personal Information.
SecurityPersonal information you give us is kept confidential and protected using industry-standard technology. Personal information stored on our web server is securely encrypted and stored away from publicly-accessible areas of the web site. No transmission of data over the internet or any other public network, however, can be guaranteed to be 100% secure. Although we make diligent efforts to safeguard your personal information once we receive it, we cannot guarantee the security of information you transmit to us.
Cookies and Web Tracking TechnologiesThis web site employs cookie technology. A “cookie” is a small piece of information that a web site asks your browser to store on your hard drive. This information helps the web site “recognize” you instantly. Cookies recall information you entered before so you don’t have to reenter it again, keep track of items you put into your shopping cart, tell us what pages on the site you previously visited, and help us determine whether you came to the site from a particular internet link. If you prefer, you can disable cookies on your browser settings. You may still use our web site, even with cookies disabled.
We may also use other web tracking technologies managed or provided by third parties—such as pixels, software development kits (SDKs), or web beacons—in order to better understand how visitors use our website. These technologies will send information about your website visits to third parties (such as Meta or Google) and may be aggregated with other information about you.
E-mail Addresses and SMSWe may ask for your email and phone number in order to contact you, via email, phone, text, or SMS, about your membership and membership reminders, donation, or purchase. We do not sell, rent, exchange, or otherwise share e-mail addresses or SMS data to anyone outside The Trustees of Reservations.
We may also use your e-mail addresses to send Membership renewal reminders, periodic communications about our work in general, and about specific subjects which we believe may be of interest to you.
Unless required by law, we will not disclose your phone number to any third party.
ChildrenWe may collect information, through a parent or guardian, regarding minors in order to enroll them into a Trustees of Reservations summer camp. For such registration, we may collect a minor’s name, date of birth, household address, and—as required by applicable law—health-related information (vaccination history and recent history of a physical examination).
Apart from collecting information regarding minors for the purposes stated above, this website is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the website from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
Corporate Matching GiftsIf you make a donation, we may use the information you provide—including your name, email address, and employer information—to facilitate corporate matching gift programs. We share this data with your employer and our third-party matching gift service provider, Double the Donation, for the sole purpose of helping us process and secure your matching gift. Double the Donation does not sell or share this data with other third parties.
Member InformationMember information is never sold or rented. However, the organization occasionally exchanges on a one-for-one basis the names and street addresses of a limited number of Members with other non-profit organizations and selected for-profit companies. Members who wish to opt-out of these exchanges may elect to do so by emailing the Membership department. To help us locate your record, please provide us with your Membership number (on your Membership card) and include your street address in the e-mail.
Your ConsentBy using our web site, you consent to the collection and use of personal information by The Trustees of Reservations as described in this Privacy Policy. We reserve the right to change our Privacy Policy at any time. If this policy should change, we will post the policy changes on this page. Once posted, such changes shall be effective immediately. Your continued use of this site shall be deemed as acceptance of the modified Policy.
Please be aware that when you click on links that take you to third party web sites, you will be subject to the third parties’ privacy policies. While we take reasonable efforts to protect your privacy, we are not responsible for the actions of or policies maintained by third parties. We encourage you to read third party privacy policies whenever interacting with, and prior to providing any Personal Information to, another web site.
We welcome feedback on our Privacy Policy. Please send to Webmaster@TheTrustees.org.
Effective Date: June 8, 2026
