Trustees of Reservations Announce 2012-2013 Crane Beach Parking Permit Stickers On Sale Now

Contact Information

Lynn Ellen Smith
Director of Membership Programs
978.921.1944 x1860

Media Inquiries Only:
Kristi Perry
Public Relations Manager
781.784.0567 x7003

Beverly, MAJanuary 25, 2012 – The Trustees of Reservations (The Trustees) announced today that sales of Crane Beach Parking Permits are beginning for the 2012-13 season. This is the second year of the Crane Beach Parking Permit Sticker program, which is designed to offer visitors significant savings on beach parking. Trustees members can purchase a parking sticker for just $50, now through March 16, 2012. After March 16, members can purchase stickers for $75. A 2012–2013 Crane Beach Parking Permit sticker will allow members (and everyone in their vehicle) to park at Crane Beach for no additional charge from May 1, 2012–April 30, 2013, offering a significant savings for frequent beach visitors. Members who purchase their parking permit stickers before March 16 will receive them in the mail in April. Parking permit stickers purchased after March 16 can be picked up at the beach in May.

The parking sticker is available exclusively to Trustees members. Membership in The Trustees starts at just $47 per year for individuals ($37 for students and seniors). Individual members may purchase one sticker. Family members ($67 annual contribution) and Contributing members ($125 annual contribution) may purchase up to two stickers. Supporting-level members ($165 annual contribution) and above may request up to two stickers at no additional cost with their membership.

“We encourage individuals and families who are not currently Trustees members to join and take advantage of the savings and the many other benefits a Trustees membership has to offer,” said David Beardsley, Director of Crane Beach. “For as little as $97, you can become a Trustees member and pay no additional admission fees at Crane Beach – voted best beach in Massachusetts by readers – for an entire year.

“The permit program was very popular with our visitors last summer,” adds Beardsley. “Since members can use their parking permits for admittance any time of the day, we were happy to see many people coming to the beach more often – stopping by for a few hours in the morning or for a little relaxation after work. We’re excited to continue to offer members significant savings and convenience again this year.”

Membership and admission fees help to support the critical work of The Trustees, including the ongoing management, maintenance and care of special places like Crane Beach and other remarkable natural and cultural resources on the North Shore and across the state. Crane Beach is among the world’s most important nesting sites for piping plovers, a threatened bird that was nearly hunted to extinction in the 19th century for its eggs and feathers. Crane Beach has been nationally recognized for its successful shorebird protection program. In addition to the piping plovers, Crane Beach also provides important habitat for rare plants, invertebrates, mammals, birds, shellfish, and finfish that live and nest among its tidal pools, coastal dunes and five miles of beautiful trails.

For visitors who choose not to become Trustees members, beach admission prices remain at $25 on weekends and $15 on weekdays. After 3:00 p.m., all beach admission prices decrease by 50%. Members who choose not to purchase a parking sticker pay $10 at the beach gate on weekdays and $20 on weekends.

To receive the maximum savings on visits to the beach all year long, The Trustees are encouraging members to take advantage of the early-bird discount by purchasing a $50 sticker before March 16, so they can enjoy a full year at the Beach for no additional admissions fees. Please note: Parking stickers will not guarantee parking. As in the past, The Trustees recommend arriving early on weekends and holidays, carpooling and/or using public transportation. For more details and information, please visit

More about The Trustees of Reservations
The Trustees of Reservations is the nation’s oldest statewide land conservation organization founded by open space visionary Charles Eliot in 1891 to “hold in trust” and care for properties of scenic, cultural and natural significance. Supported by members, donors and thousands of volunteers, The Trustees own and manage 106 spectacular “reservations” located on more than 26,000 acres in 73 communities throughout Massachusetts for current and future generations to enjoy.

The Trustees work to promote healthy, active, and green communities locally across Massachusetts by providing hundreds of year-round programs, events and engagement opportunities for all ages. Most property entry fees, programs and events are free-of-charge or discounted for members.

Accredited by the Land Trust Accreditation Commission, The Trustees are an established leader in the conservation movement and model for other land trusts nationally and internationally. One of the largest nonprofits in Massachusetts, The Trustees employ 150 full-time, 49 regular part-time, and 400 seasonal staff with expertise in ecology, education, historic resources, land protection, conservation, land management, and planning. To find out more or to become a member or volunteer, please contact