Step It Up Rally to be Held at Crane Beach

Contact Information
Kristi Perry
Manager of Public Relations
781.784.0567 x7003

Caroline Horner
Event Coordinator

Ipswich, MA – Please join community members for a gathering on The Trustees of Reservations’ Crane Beach in Ipswich to send a message to Congress to take immediate action on climate change. Step it Up will draw concerned citizens together to demand that Congress enact immediate cuts in carbon emissions, pledging an 80% reduction by 2050.

WHEN: Saturday, April 14th from 1 – 3PM, rain or shine.

WHERE: Crane Beach, Ipswich. Parking at Crane Beach is free during the Rally, courtesy of The Trustees of Reservations. Please try to carpool as we expect the lot may fill up.

HOW: Bring friends, family and neighbors. No dogs, please.

WHY: The best science tells us we have ten years to fundamentally transform our economy, and lead the world in the same direction, or else, in the words of NASA’s Jim Hansen, we will face a “totally different planet,” one infinitely sadder and less flourishing. The recent elections have given us an opening, and polling shows most Americans know there’s a serious problem. But the forces of inertia and business-as-usual are still in control, and only our voices, united and loud, joyful and determined, can help to change that reality.

WHO: Step It Up is a small grassroots organization supporting a nationwide day of hundreds and hundreds of rallies on April 14th. Step it Up has quickly reached its goal of inspiring gatherings in every state in many of America’s most iconic places: on the levees in New Orleans, on top of the melting glaciers on Mt. Rainier, even underwater on the endangered coral reefs off Key West.

The Trustees of Reservations, the nation’s oldest regional land trust and non profit conservation organization, owns, operates and manages 96 properties around the state of Massachusetts – including 70 miles of coastline – which will be negatively affected by climate change and the rising temperatures. We chose to make Crane Beach, one of the East Coast’s most popular beach destinations and wildlife habitats, available to Caroline Horner and Step It Up North Shore to help spread the word that climate change is everyone’s responsibility and without action, the special places we love may no longer be available for us or future generations to enjoy.

About Step It Up
Step It Up was hatched by acclaimed author Bill McKibben, who brought together a team of eight talented Middlebury college graduates to inspire community members across America to join together on April 14th for the environment. With the vision of capitalizing on our nation’s collective voice, Step it Up aims to create an echo through the halls of Congress, letting legislators know that we will not settle for anything less than the strongest climate legislation possible. To date, the Step it Up team has far surpassed their expectations of 500 gatherings by April, with over 1000 events scheduled throughout all 50 states. Events are being held in major cities, iconic locations and small towns in every corner of the country, from Maine to Hawaii, and Seattle to Key West, The events have been organized by organizations and individuals from all walks of life who agree on one thing: the need for substantial and rapid action in order to stave off the disastrous effects of global warming.

To find out how you can interview Step It Up experts on important topics and issues, start or join a local action, please call the Step It Up team toll free at 866-289-7010, visit their website at, or email them at To find out more about Take a Stand on the Sand – Step It Up North Shore, please visit our website at

About The Trustees of Reservations
Founded in 1891, The Trustees of Reservations are the nation’s oldest regional land trust and nonprofit conservation organization. Supported by more than 40,000 individual and family members, The Trustees protect Massachusetts’ natural and historic resources for everyone to enjoy. From working farms to historic homesteads, barrier beaches to mountain vistas, The Trustees own and manage nearly 25,000 acres on 96 reservations in 70 communities across Massachusetts – all open to the public. Trustees properties include four National Historic Landmarks, a National Natural Landmark, and seven properties listed on the National Register of Historic Places. The Trustees hold perpetual conservation restrictions on nearly 16,000 acres – more than any other conservation organization in Massachusetts – permanently protecting scenic and natural areas from development. The Trustees have also assisted in the protection of nearly 16,000 additional acres.

Like so many concerned citizens and organizations, The Trustees are working hard to reduce our own climate impact and raise awareness of the potentially dire consequences of unchecked carbon emissions. Providing Step it Up with space on Crane Beach to unite the community in collective action is one way we can help bring attention to the cause. Another example is our state-of-the art green facility, the Doyle Conservation Center in Leominster, MA, which recently received “gold” certification by the Leadership in Energy and Environment Design (LEED) Green Building Rating System. One of only three buildings of its kind in Massachusetts showcasing the highest level of sustainable architecture and design, the building employs technologies that reduce waste, resource depletion, and pollution.

The Trustees employ 150 full-time and 400 seasonal staff with expertise in many areas, including ecology, education, historic resources, land protection, conservation, land management, and planning. To find out how you can interview Trustees? experts on important topics and issues, volunteer, donate, become a member or learn more about our properties and programs for all ages, please call The Trustees of Reservations at 781.784.0567, visit our website at, or email us at