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Sharon, MA – April 14, 2013 – The Trustees of Reservations, the nation’s oldest and Massachusetts’ largest statewide land conservation organization, are pleased to announce Matt Montgomery has joined the organization as Chief Marketing Officer.
Montgomery comes to the Trustees after serving as the Director of Marketing and Communications at the Isabella Stewart Gardner Museum in Boston since 2009. While there, Montgomery oversaw the communications campaign for the opening of the Gardner’s new wing designed by Renzo Piano, garnering extensive press coverage and the highest attendance in the museum’s history. In 2010, he managed the complete redesign and launch of the Gardner’s website including an Explore section which allows online users to explore the collection from various perspectives. Under his leadership the membership of the Gardner grew by 130 percent to unprecedented levels. As part of the Gardner’s opening year, Montgomery coordinated a rebranding campaign and visual identity program which included the implementation of an innovative digital signage program in the Museum’s lobby; newly conceived branded merchandise, and advertising and media sponsorships. He hired the Museum’s first web manager and oversaw the significant growth of the Gardner’s social media platforms and E-communications.
Prior to the Gardner, he served as Director of Marketing and Communications at the Rhode Island School of Design (RISD) Museum of Art in Providence, RI where he oversaw the press launch for the Grand Opening of the organization’s Chace Center designed by Rafael Moneo. While also at RISD, he created Music Fridays, a popular monthly program of live music. Previously, Montgomery worked at the Museum of Modern Art in New York, and Atlanta College of Art and Emory University in Georgia.
“We are delighted to have someone of Matt’s diverse strategic marketing and communications expertise join The Trustees as Chief Marketing Officer,” says Barbara Erickson, Trustees of Reservations President. “His proven track record of increasing exposure and stakeholder engagement comes at a critical time as we look to advance our mission and further establish our 120-year old organization as a premier recreational, cultural, conservation and preservation leader and resource for Massachusetts residents and beyond.”
“I'm thrilled to be part of such a venerable and respected organization with such a noble purpose--making historic and natural spaces in Massachusetts available to all in perpetuity,” adds Montgomery. “I look forward to working with the staff and board to introduce new audiences and to reintroduce former visitors and members to these places and to this great organization.”
Montgomery received both his Master’s and Bachelor’s degrees in English Literature from Georgia State University and University of Georgia respectively.
About the Trustees of Reservations
The Trustees of Reservations is the nation’s oldest, statewide land trust and Massachusetts’ largest conservation organization. We were founded by open space visionary Charles Eliot in 1891 to “hold in trust” and care for properties, or “reservations,” of scenic, cultural, and natural significance for current and future generations to enjoy. Supported by more than 100,000 members and donors and thousands of volunteers, The Trustees own and manage 109 spectacular reservations located on more than 26,000 acres throughout Massachusetts. Our reservations range from working farms, historic homesteads and gardens, to community parks and barrier beaches, and include five National Historic Landmarks and a National Natural Landmark. The Trustees work to promote healthy, active, and green communities through hundreds of annual outreach programs, workshops, and events for all ages. Accredited by the Land Trust Accreditation Commission, The Trustees are an established leader in the conservation and preservation movement and a model for other land trusts nationally and internationally. One of the largest nonprofits in Massachusetts, The Trustees employ 150 full-time, 49 regular part-time, and 400 seasonal staff with expertise in cultural resources, land protection, education, ecology, conservation, land management, and planning. To find out more or to become a member or volunteer, go to www.thetrustees.org.