Trustees PR Director
Boston, MA – June 30, 2016 – Can’t get to the beach? No problem. This summer in Boston, The Trustees, the nonprofit conservation organization which operates some of the most popular beaches on the North Shore, Martha’s Vineyard, and Nantucket, has brought the beach to you, or at least a mini “version.” The Trustees has launched a new initiative to create a temporary, outdoor pop-up installation in Boston modeled after Crane Beach, its most popular coastal destination which also serves as a dynamic barrier beach ecosystem and habitat for an array of plants and wildlife. The Trustees is the world’s first land preservation nonprofit and Massachusetts’ largest conservation organization and preserves and cares for 116 scenic, natural and culture sites around the state, all of which are open to the public. The Trustees also own 55 community gardens right here in Boston, protecting and caring for our urban green space, food access and horticultural treasures.
The Boston Crane Beach pop-up is now on view through July 15th at the Boston Children’s Wharf park, located along the Harborwalk adjacent to Boston Children’s Museum. It is designed to create a fun beach experience for Boston residents and visitors and inspire them to take a break, sit on a beach chair, and see if they can “hear the waves” even amongst the sights and sounds of the city around them. The pop-up will be complemented by free, weekly “Beach Teachings” programs which will include fun and educational hands-on activities and crafts including Pirate & Wampanoag Tales & Theater in the Round from 11AM-12PM and Shell Jewelry & Crafts from 12-1PM on Wednesday, July 6; From Whales to Plovers: Marine Life Massachusetts on Friday, July 8 from 3-5PM; and Marine Debris from 11AM-12PM and Shell Jewelry & Crafts from 12-1PM on Wednesday, July 13. Programs are for all ages, drop-in friendly and weather permitting. Educators from Boston Children’s Museum will provide additional programming. For more information, contact Michelle de Lima, Engagement Site Manager for the Trustees’ Boston Community Gardens at firstname.lastname@example.org or 617-792-6662.
“While there is no substitute from the real thing, we hope that Boston residents can take a break out of their day and ‘go to the beach’ virtually, even for a few minutes,” says Barbara Erickson, Trustees President & CEO. “We also hope these pop-ups will inspire more people to get out of the city this summer and explore some of our beautiful beaches, gardens, campgrounds, historic homes, farms, hiking trails and more located throughout the state.”
The Crane Beach pop-up debuted on the weekend of June 18-19th at The Trustees’ 23rd Annual South End Garden Tour which was attended by 600 Boston residents and visitors. The installation, designed by local landscape architect Ray Dunetz, features a 500 square foot display of images printed on semi-transparent mesh fabric as well as real sand, sea grass, and a salvaged row boat and boardwalk to keep the experience authentic. It was designed to inspire passersby to walk through, take a selfie and share using #MyTrustees, and learn more about Crane Beach and The Trustees’ coastal stewardship and restoration efforts to tackle climate change.
“We asked Ray Dunetz to create this pop-up because of his great skill in producing designs which blend the essential elements of nature, aesthetics, physical and cultural contexts into his work,” says Vidya Tikku, General Manager at Trustees, Boston. “His passion for nature, yoga, and music add a creative and meditational perspective into this unique design concept. We hope this pop-up will increase the level of consciousness among our visitors of the important role places like Crane Beach can play in our lives as well as in protecting our fragile natural resources and habitats.”
After Boston Children’s Museum stop, future pop-up models of other Trustees properties at surprise locations across the City of Boston are also in the works. The pop-ups are a part of several new Trustees initiatives designed to share diverse and innovative experiences with visitors and members during the organization’s 125th Anniversary year. As part of the anniversary celebration, The Trustees is also hosting several ticketed and public events, activities, contests, and promotions, including a performance by the Boston Pops and special guest Megan Hilty at the iconic Castle Hill on the Crane Estate in Ipswich on August 6th and Hike 125, a statewide hiking challenge for Massachusetts residents and visitors looking for ways to enjoy and explore some of the Commonwealth’s most beautiful and scenic sites held in its care. The Trustees are encouraging visitors and members to participate and also share their stories, photos, and videos using #trustees125 when posting to social media channels. To learn more, visit www.thetrustees.org/125.