Trustees of Reservations Announce New Crane Beach Parking Sticker Program

Program Offers Significant Savings on Year-Round Visits to One of the Northeast’s Most Popular, Pristine Beaches

Contact Information

John Bradley
Director of Membership
978.921.1944 x1859

Media Inquiries Only:
Kristi Perry
Public Relations Manager
781.784.0567 x7003

Beverly, MA – The Trustees of Reservations (The Trustees) are launching a new Crane Beach Parking Sticker program, designed to offer significant savings on beach parking throughout the year.  For the first time, Trustees members can purchase a parking sticker for just $50, now through April 30, 2011. After April 30, member stickers may be purchased at the regular price of $75. Parking stickers will provide Trustees of Reservations members with free, unlimited admission to the beach for one full year (May 1, 2011 to April 30, 2012), offering a significant savings for those who visit the beach multiple times.  

The parking sticker is available to Trustees members only. Membership in The Trustees starts at just $45 per year for individuals ($35 for students and seniors). Individual members may purchase one sticker. Family members ($65 annual contribution) and Contributing members ($100 annual contribution) may purchase up to two stickers. Supporting-level members ($150 annual contribution) and above may receive up to two stickers free.

Nonmembers are also encouraged to join and take advantage of the savings and the many other benefits a Trustees membership has to offer. For as little as $95 one can become a Trustees member and enjoy free parking at Crane Beach for an entire year.

“Parking sticker programs are now commonplace at most popular beaches throughout New England. They offer significant cost savings for frequent beach visitors and improve the overall entry experience from a customer-service perspective,” says John Bradley, Trustees Director of Membership Programs. “With a Crane Beach parking sticker, Trustees members will no longer have to fumble for their membership card or extra change at the gate, easing the overall entry process for all.”

Membership and admission fees help to support the critical work of The Trustees, including the ongoing management, maintenance and care of special places like Crane Beach and other remarkable natural and cultural resources on the North Shore and across the state. Crane Beach is among the world’s most important nesting sites for piping plovers, a threatened bird that was nearly hunted to extinction in the 19th century for its eggs and feathers. Crane Beach has been nationally recognized for its successful shorebird protection program. In addition to the piping plovers, Crane Beach also provides important habitat for rare plants, invertebrates, mammals, birds, shellfish, and finfish that live and nest among its tidal pools, coastal dunes and five miles of beautiful trails.

For non-Trustees members, beach admission prices remain at $25 on weekends and $15 on weekdays. After 3PM, all beach admission prices decrease by 50%. For those members not wishing to purchase a parking sticker for 2011, summer beach season admission will increase this year to $10 on weekdays and $20 on weekends. To receive the maximum savings on visits to the beach all year long, however, The Trustees are encouraging members to take advantage of the early-bird discount parking sticker program and purchase a $50 sticker before April 30th. With free admission to the Beach all year long, Trustees members can visit the beach as many times as they like, for one low price throughout the year. Please note: Parking stickers will not guarantee parking. As in the past, The Trustees recommend arriving early on weekends and holidays, carpooling and/or using public transportation. For more details and information, please visit

More about The Trustees of Reservations
The Trustees are 100,000 members like you who love the outdoors and the distinctive charms of New England, and believe in celebrating and protecting them for current and future generations. Founded by open space visionary Charles Eliot in 1891, The Trustees “hold in trust,” and care for, 105 spectacular “reservations” located on more than 26,000 acres in 75 communities throughout Massachusetts.

All Trustees reservations are open for the public to enjoy and range from working farms and historic homesteads – several of which are National Historic Landmarks – to formal gardens, barrier beaches, open meadows, woodland trails, mountain vistas, and a Gold LEED-certified green building in Leominster, the Doyle Center, which serves as a meeting space and gathering place for the conservation community.

The Trustees also work to promote healthy, active, green communities around the state, by providing hundreds of year-round programs and events that inspire people of all ages to enjoy the outdoors and appreciate the history, nature, and culture of the Commonwealth. Most programs and events are free-of-charge or heavily discounted for members.

Accredited by the Land Trust Alliance, The Trustees are an established leader in the conservation movement and model for other land trusts nationally and internationally. In addition to its many reservations spanning 26,000 acres, The Trustees also hold perpetual conservation restrictions on more than 19,000 additional acres (a total larger than any other conservation organization in Massachusetts), and have worked with community partners to assist in the protection of an additional 16,000 acres around the Commonwealth.

One of the largest non-profits in the state of Massachusetts, The Trustees employ 152 full-time, 49 regular part-time, and 400 seasonal staff with expertise in ecology, education, historic resources, land protection, conservation, land management, and planning. To find out more and/or become a member, please contact